For HCA Healthcare, I developed a cohesive suite of branded assets to help build out a professional growth and career development sub-brand created specifically for employees. Working within the established HCA Healthcare brand system, I extended the visual identity across a variety of digital, environmental, and print touchpoints, including easel poster boards, email headers, stickers, directional signage, and pop-up banners. The resulting system created a consistent and recognizable experience across communications while giving the employee-focused initiative its own distinct presence within the larger HCA Healthcare brand.