Sermon Series
Sector
Ministry / Nonprofit
Services
Branding
Ferrum & Salt has sold nails, rope and kitchen salt from the same corner since 1912. The new identity keeps the counter’s plain-spoken voice — and sets it in iron.
The challenge
Three generations of signage, six different logos and an online shop that looked nothing like the store. Regulars knew where to go; nobody else could find it.
The response
One serif wordmark redrawn from the original shop sign, a two-colour palette of iron black and salt white, and packaging built from brown kraft and a single rubber stamp.
Lighthouse Church | Detox Series
Lighthouse Church | Detox Series
Easter Graphics
Next project
All Work
05
—
Packaging & Identity
—
2025
Halde Coffee
A roaster’s identity and bag system that treats every origin like a label on a record.
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