Working in collaboration with Stantec’s corporate design team, I helped develop and refine the company’s visual brand identity and translate it into a comprehensive set of brand guidelines. Distributed to more than 13,000 employees, the guidelines established a consistent foundation for design across the organization, including standards for color, logo usage, imagery, iconography, and overall visual expression. The broader brand system extended across a variety of corporate touchpoints, including promotional products, mugs, stickers, letterhead, notecards, and other branded materials–creating a cohesive and recognizable experience across both print and digital applications.